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Enterprise mobility enables a workforce to have instant access to information through mobile applications anywhere, anytime. People are fundamentally changing the way they work, and in order to remain competitive, organizations are making enterprise applications accessible through mobile devices.
 According to research from "Gartner's View of Enterprise Mobility," there will be a 30% growth of mobile application deployments per year thru 2011. Devices such as Windows Phone and iPhone for the enterprise have continued to impact the business world through new technology and services that can improve productivity and communication. This is largely due to that fact that anywhere access to information is a powerful resource that can mean a significant difference for traveling sales and marketing teams.
The improved mobile productivity that results from mobile access to company software and information can mean a greater ROI for businesses investing in mobile communications, as well as improved sales and communication. Access to other tools for sales teams such as Mobile Express CRM can also help improve sales and B2C communications.
By allowing mobile, instant communication and access to important information to a workforce, enterprise mobility improves productivity through providing the information the moment it is needed. With the continual increase of companies utilizing mobile applications to improve customer responsiveness and worker productivity, it is essential to evolve your business into the next generation of technology usage.
Frequently, companies that require a large degree of off-site marketing and sales need to purchase laptops for their sales and marketing teams in order to make sure they have the informaiton they need, when they need it (especially the ability to update customer information). Enterprise mobility offers the alternative solution of having all of the information and functionality that a CRM application can provide, without the costly expense of purchasing more expensive equipment for the sales and marketing side to get work done when traveling or working off-site.
Enterprise mobility brings with it the convenience of size from a hand-held device as well as the savings from cost. Companies that use enterprise mobility also frequently see a significant return on investment from having the information they need, when they need it, which can at many times provide the competitive edge for sales and marketing teams.
Mobile devices can also integrate with cloud-hosted services such as Exchange Online, which provides users with the ability to respond to schedule changes and new e-mails on the fly. When decision makers are able to communicate approvals to employees, regardless of location, tasks can get done quickly and efficiently.
Mobile marketing is a growing scope that marketing departments need to take advantage of. However, careful consideration needs to be taken when determining which applications would really provide benefits if they were accessible on mobile devices. Examples of applications that offer mobile solutions include Mobile Express for Microsoft Dynamics CRM 4.0, SalesForce to Go, wireless e-mail services such as Outlook, and custom inventory management applications. |